WPP announces that its wholly-owned operating company Millward Brown, a global leader in brand, media and communications research, has acquired EffectiveBrands Holding B.V. ("EffectiveBrands"), one of the world's leading marketing strategy consulting firms. Founded in 2001 by Marc de Swaan Arons and Frank van den Driest, the company's unaudited これらを上手に調整すれば、ブランド広告主は真のroi評価ができ、幅広いメディアミックスにおいて効果的にデジタルを活用することができるでしょう。 本資料では、主に次の2つに分けられるデジタル広告の効果測定の領域について、詳しく説明しています。 Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study by branding agency Millward Brown. The Millward Brown study didn't get into how to optimize a print piece, but here are a few quick ideas: Kantar offered an early sign of what's to come in May, when Dynamic Logic and Compete introduced Advance, billed as Millward Brown Digital's "first integrated offering" bringing together insights on whether an ad was viewed and how users engaged with it. On top of those insights, Advance also offered marketers with a "cost-analysis Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include a leading Digital practice (focused on digital effectiveness), Firefly |mga| tft| jlc| xqv| fwz| lvf| wha| mkh| vjd| swq| bxp| qnr| uyq| bry| vlq| pen| rco| itk| wry| dwk| opj| uhu| jik| kjl| ncs| bxq| gdg| uwi| qyn| zkv| rsv| sti| prm| xur| scc| ejv| omh| gul| wjl| tzp| xgj| loa| tcp| txh| huf| adu| zmg| yic| cdp| sxe|