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Millward Brown Digital's new capabilities will combine Dynamic Logic's digital and cross-media effectiveness solutions, Compete's consumer and path-to-purchase intelligence and Millward Brown's brand building expertise. Millward Brown Digital has major presences in Boston and New York, and teams in Chicago, San Francisco, Rhode
WPP announces that its wholly-owned operating company Millward Brown, a global leader in brand, media and communications research, has acquired EffectiveBrands Holding B.V. ("EffectiveBrands"), one of the world's leading marketing strategy consulting firms. Founded in 2001 by Marc de Swaan Arons and Frank van den Driest, the company's unaudited
Welcome to the latest installment of Catalyst's Digital Tech Innovation Series, in which we interview the technology movers and shakers in the digital marketing industry. Today's interview is with Matt Pace, Vice President of Financial Services, Retail & CPG at Millward Brown Digital.. Matt is responsible for creating customized research solutions and driving client and business growth
Millward Brown Digital. With over 15 years of experience, Kantar Millward Brown is the world's leading media and digital expert in helping clients grow great brands, specializing in media measurement and advertising effectiveness research. Kantar Millward Brown's qualitative and quantitative solutions help advertisers, agencies, and
Kantar Millward Brownは、AIチャットボットにアウトストリーム広告を融合させて行う消費者テストに関して、20年以上に及ぶこれまでの膨大な検証結果を、昨年満を期して、新たにリストに加えることとなりました […] INSIGHTS 2017.10.18. KNOWLEDGE POINT: 運用型広告の
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