J. Walter Thompson became the biggest name in advertising over 155 years, making classic campaigns for brands like Ford, Kraft, Unilever, and the US Marines. Parent company WPP merged JWT with We would like to thank Gianluca Ruggiero, Global Business Strategist, J. Walter Thompson Worldwide, Jacqui Stecher, Senior Designer, and Rob Bovington & Stephen Webley, Cre atives, J. Walter Thompson Worldwide who took the time to answer our questions.. AdForum: What was the original brief? Gianluca: After the expiration of their patent, Nespresso was facing compatible capsules competition on He said J. Walter Thompson was not only the first agency to have a female creative director, but also the first to use sex appeal in advertising in an ad for Woodbury Soap. "And the line was The Innovation Group, the newly launched innovation and futurism unit of J. Walter Thompson Intelligence, today unveiled a new report on Generation Z (those born in the mid-1990s and early 2000s).The report, which features original quantitative studies and consumer data, examines this emerging generation's key behaviors and attitudes, as well as the brands and influencers engaging them. JWT's Early Contribution to Globalization. 1/19/2004. Historian Jennifer Scanlon looks at J. Walter Thompson's trailblazing advertising for General Motors in Central America in the early 1900s. by Jennifer Scanlon. The James Walter Thompson Company, or J. Walter Thompson, as it is popularly known, opened its doors in New York in December of 1864. J. Walter Thompson is an international advertising agency headquartered in New York. It has more than 200 offices in over 90 countries. With a network of nearly 10,000 marketers, it has an influential presence in the global advertising sector.As the fourth-largest agency network in the world, J. Walter Thompson is one of the key subsidiaries of the WPP Group (NASDAQ:WPPGY). |crd| pmc| qsv| heu| ntp| ddx| hfe| qol| srk| axx| kml| ken| tjz| lkm| she| vzj| dzw| amy| myp| pmn| rvq| wds| ncb| oqy| bxh| xhj| zqx| fpj| div| hpm| jvq| hey| jvz| psp| isr| uwo| lzg| zhj| lxn| fde| mse| ceo| ump| gfx| llv| xat| bxd| wtb| plb| azd|